Advertisement Business Financial Strategy During The COVID-19 Pandemic: A Case Study of Satria Advertisement Company

The COVID-19 pandemic has had a major impact on the business world, including Karya Satria Advertisement companies engaged in out-of-home Advertisement. company experienced difficulties obtaining Financial due to strict banking policies during and new regulations from government pandemic, which also impacted company's operations. Based this, purpose of this study is explore strategies that can be applied by Pandemic. approach used qualitative exploratory. research data was obtained interviewing three resource persons, consisting Finance Manager, Head Magelang Branch, Solo Branch. Furthermore, were analyzed using stages analysis: condensation, presentation, conclusions. results showed felt negative Pandemic, especially at beginning its spread. However, based good adaptive power support loyal customers, as well strong commitment all internal parts company, overcome these impacts. positive response regulations, namely trying their best comply with implement various regulations. strategy look for alternative sources Financial, ranging venture capital, P2P lending, programs, strategic partnerships, or financial instruments.